How to Put More Than 4 Images in Your Craigslist Ad

March 26th, 2010

I’ve been asked this question a few times and finally decided to write a detailed post about it .  There’s a lot of power in controlling the images that go into your Craigslist ad.  This can work a couple different ways:

A)  Your entire ad can be image-based (or a single image) that could look much more appealing than the standard text-based ads that users are used to looking at (stand out!)

B) Your ad can incorporate more than 4 images, and they can be placed Read more…

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Tony Kau , , , , , , , ,

Website Marketing in the Recession - Make These 3 Adjustments to Survive

April 14th, 2009

thumbs-up-marketing-in-a-recessionGiven the state of the online market in the current recession, wasting money on website marketing might not seem like a very bright idea. In fact it might seem foolish to spend money when you have little hope of recovering it. Yet even now there is enough money in the market to make a decent living. I am not kidding when I say this.

* Get A Plan

All you need to know is the way to go about making money. Website marketing is very important to this plan. If your website is invisible you are not going to make any money. So you need to spend money to make money. You might now say that you have no money. You don’t need to spend millions, just a few dollars in the right places can Read more…

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Tony Kau , , , , , ,

Are your Routine Marketing Efforts Fizzling? Here’s Why…

April 3rd, 2009

Is your marketing fizzling?

Life is coming at us much faster than 10 years ago, and the average individual is getting very good at tuning out traditional advertising methods.  They’ve got Tivo for TV commercials, Spam filters for unsolicited e-mail, and an RSS news feed instead of a newspaper.  These traditional ‘outbound’ marketing mediums are broadcasting a message that is getting filtered before it reaches your target.

A new wave of marketing, called ‘inbound marketing,’ is taking a different approach.  Instead of barraging the target with interruptions, inbound campaigns seek to position the company in front of the target when they’re looking for their services.  For example, an inbound campaign would focus around coming up at the top of search engine results for their keywords, social networking, and building authority and being a resource in their field.  In this way, when a target begins their search for the type of services the company provides, the company appears among the top in their industry. Read more…

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Tony Kau , , , ,

VERY Extreme Marketing - Methods for Maximum Media Attention

April 1st, 2009

Extreme Marketing Application Vehicle

Guerrilla marketing is for wimps.  Here’s how to generate real publicity for your business:

Extreme Marketing How-To #1) The Road Warrior

  1. Carjack a Hummer.
  2. Carve your company logo into the tires.
  3. Install a paint application system in the wheel wells that provides a thorough coating of paint to the tires.
  4. Drive around where your potential customers will see you, leaving behind a very memorable and newsworthy trail to get your target audience talking about you.  Bonus points for leaving tracks on non-road surfaces. Read more…
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    Tony Kau ,

How to Build Your Network, Without Being a Schmoozer

March 25th, 2009

handshakeYou hear people everywhere talking about the benefits of networking, both for business and personal reasons. It’s true. Networking can help expand your business contacts, generate more sales, and ultimately allow you to live a more fulfilling life. However, those that are most successful at networking have learned one important rule:

Build your network for the benefit of your network

Have you ever been to a party or event, and seen the type of person who is loud, boisterous and is always in search of the most important or well-known person in the room? They could care less about anyone but themselves. They look at the situation and ask “what can i do that is going to benefit me the most”. You don’t want to be the schmoozer. The question you should be asking is: Read more…

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SeanOgle , ,