The Ultimate Craigslist Posting Video Tutorial

October 18th, 2010 Tony Kau No comments

I apologize. This completely slipped my mind. I put together a tutorial video on YouTube for creating effective Craigslist ads, but forgot to put it up on the blog. This video covers most of the points seen in The Ultimate Craigslist Posting Strategy.

Without further adieu:

How to Put More Than 4 Images in Your Craigslist Ad

March 26th, 2010 Tony Kau 10 comments

I’ve been asked this question a few times and finally decided to write a detailed post about it .  There’s a lot of power in controlling the images that go into your Craigslist ad.  This can work a couple different ways:

A)  Your entire ad can be image-based (or a single image) that could look much more appealing than the standard text-based ads that users are used to looking at (stand out!)

B) Your ad can incorporate more than 4 images, and they can be placed Read more…

Website Marketing in the Recession – Make These 3 Adjustments to Survive

April 14th, 2009 Tony Kau 4 comments

thumbs-up-marketing-in-a-recessionGiven the state of the online market in the current recession, wasting money on website marketing might not seem like a very bright idea. In fact it might seem foolish to spend money when you have little hope of recovering it. Yet even now there is enough money in the market to make a decent living. I am not kidding when I say this.

* Get A Plan

All you need to know is the way to go about making money. Website marketing is very important to this plan. If your website is invisible you are not going to make any money. So you need to spend money to make money. You might now say that you have no money. You don’t need to spend millions, just a few dollars in the right places can Read more…

Are your Routine Marketing Efforts Fizzling? Here’s Why…

April 3rd, 2009 Tony Kau 5 comments

Is your marketing fizzling?

Life is coming at us much faster than 10 years ago, and the average individual is getting very good at tuning out traditional advertising methods.  They’ve got Tivo for TV commercials, Spam filters for unsolicited e-mail, and an RSS news feed instead of a newspaper.  These traditional ‘outbound’ marketing mediums are broadcasting a message that is getting filtered before it reaches your target.

A new wave of marketing, called ‘inbound marketing,’ is taking a different approach.  Instead of barraging the target with interruptions, inbound campaigns seek to position the company in front of the target when they’re looking for their services.  For example, an inbound campaign would focus around coming up at the top of search engine results for their keywords, social networking, and building authority and being a resource in their field.  In this way, when a target begins their search for the type of services the company provides, the company appears among the top in their industry. Read more…

VERY Extreme Marketing – Methods for Maximum Media Attention

April 1st, 2009 Tony Kau No comments

Extreme Marketing Application Vehicle

Guerrilla marketing is for wimps.  Here’s how to generate real publicity for your business:

Extreme Marketing How-To #1) The Road Warrior

  1. Carjack a Hummer.
  2. Carve your company logo into the tires.
  3. Install a paint application system in the wheel wells that provides a thorough coating of paint to the tires.
  4. Drive around where your potential customers will see you, leaving behind a very memorable and newsworthy trail to get your target audience talking about you.  Bonus points for leaving tracks on non-road surfaces. Read more…

How to Build Your Network, Without Being a Schmoozer

March 25th, 2009 SeanOgle No comments

handshakeYou hear people everywhere talking about the benefits of networking, both for business and personal reasons. It’s true. Networking can help expand your business contacts, generate more sales, and ultimately allow you to live a more fulfilling life. However, those that are most successful at networking have learned one important rule:

Build your network for the benefit of your network

Have you ever been to a party or event, and seen the type of person who is loud, boisterous and is always in search of the most important or well-known person in the room? They could care less about anyone but themselves. They look at the situation and ask “what can i do that is going to benefit me the most”. You don’t want to be the schmoozer. The question you should be asking is: Read more…

How to Use Google Maps and Yahoo Local to Grow Your Business

March 24th, 2009 Tony Kau 3 comments

These last few days I’ve been out of town on vacation, and have been using Google Maps to help me find my way around. Searching for grocery stores, coffee shops, and free wi-fi reminded me how important it is to list your business with Google Maps and Yahoo Local. In case you’re Read more…

Why Your New Website Should be Built on a Content Management System

March 16th, 2009 Tony Kau 1 comment

Drupal and Joomla Content Management Systems

Gone are the days of having your website be a static brochure for your company. You need to be adding and changing content on a daily (or at least weekly) basis to really start to enhance your website.

By building you website on a content management system (CMS) – like Drupal or Joomla – you’ll find it’s very easy to add/change content, additional features and plug-ins that used to take serious development time are now available in easy-to-install packages, and built-in blogging software (which you should be using to regularly add content to your site for SEO) is easy to use and search engine friendly.

In this Web 2.0 world, a CMS is the ultimate tool for Read more…

Search Engine ‘Optimization’ vs. Search Engine ‘Friendly’ – What You Need to Know

March 6th, 2009 Tony Kau No comments

I keep coming across web designers who say they provide ‘Search Engine Optimization’ by using heading tags, text links, and non-dynamic links, and decided it was time to make some clarifications.

Search Engine ‘Friendly’ involves building the foundation and features of the site in a way that the search engine spiders can comprehend. Having a ‘search engine friendly’ site does not necessarily help you climb the organic rankings, but there’s no reason to intentionally build your website without integrating these concepts.

Search Engine ‘Optimization’ as a service is more related to keywords and organic rankings, and involves both on-site and off-site work to achieve these goals.

Ways to make your website ‘Search Engine Friendly’ (easily read by a Search Engine):

Does your business have a CRM? It’s time you got one!

March 3rd, 2009 Tony Kau 2 comments

Do you use CRM (Customer Relationship Management) software?  If not, you could be fighting an uphill battle.  There are so many things a good CRM can do for your business that it’s almost detrimental to pass it up. 

Many small businesses will admit to having “that spreadsheet with some of their clients’ contact info or order history,” but this is not a scalable, reliable, or useful system compared to what’s available.  A good CRM software will be customizable to your sales process (or focused on your niche, like auto sales or medical office) and help facilitate the organization and flow of your business processes. 

Here are some of the things a good CRM software will do for you:

Should Barack Obama use Digg?

March 2nd, 2009 Tony Kau No comments

Just about every popular blog these days is set up with social bookmarking links to make it easy for the reader to share the article with friends and contacts.  After reading a bit on President Obama’s blog (www.barackobama.com – after they ask you to buy the t-shirt :) ), I noticed that those buttons are missing from the page. 

I think it would be an excellent idea to incorporate a ’share this’ bar or a digg box plug in to make it easy for their visitors to share articles.  Read more…

5 Essential Tips for Creating Effective Craigslist Ads

February 27th, 2009 Tony Kau 7 comments

After the large number of views and responses on our past Craigslist posting articles, I thought I would follow up with a few more items and a real example of what we use to achieve great results.

You can see a perma-copy of one of our best performing Craigslist ads here: Vanivo Craigslist Ad.  Here are a few things that make this ad effective:

1) Eye-catching, actionable title.
The asterisks (***) draw the attention to the phrase “web design.”  We phrased the title as a question because the mental cue for a ‘yes’ answer Read more…

The Ultimate Craigslist Posting Strategy

February 25th, 2009 Tony Kau 24 comments

Lately I’ve been studying testing and implementing the best tactics for Craigslist posting. I’ve been experimenting for over 4 months now, and I’ve gotten measurably better responses (ad views and click-throughs to my website) by using the strategies outlined below, and for the first time ever, I’m sharing them with you.

Tip 1) Don’t Blend In.

Your first goal on Craigslist is to not get lost in the crowd. To view your ad, visitors have to find your title in the category page, which is easier said than done these days.

  • Include the keywords for whatever you’re listing in the title. This way, users can search ‘titles only’ and still have your listing come up. Avoid the obscurity and confusion by Read more…

Why I Converted my Blog to ‘DoFollow’

February 24th, 2009 Tony Kau 11 comments

As a relatively new blog, I’m always looking for ways to bring in legitimate traffic and reward contributors for thought-out comments. Now, the opportunity is built in to this blog. I’ll describe how the nofollow process works in my next post…

I had been tossing around the idea for a while, considering the downside of losing my stellar pagerank – this blog is currently not ranked :) . I read up on the topic and decided to join the growing community of ‘dofollowers.’ There are quite a few reasons, many of which are Read more…

How to Optimize your Craigslist Titles

February 20th, 2009 DallasSteely 3 comments

With so many ways to create titles on Craigslist, it’s sometimes a hit or miss getting people to read your ad. Keeping this in mind, we ran many different titles using an assortment of fonts, wording and symbols. Then, we used  tools like Google Analytics and GetClicky to gather information by measuring clicks, bounce rates , new users and time at site.

GetClicky.com and Google Analytics both allow you to track what people are doing at your site. They tell you how long people stay, what actions are they taking, bounce rates, clicks, and their physical location - all of which is very useful information for trying to obtain more visits to your site.  Both are really simple tools Read more…