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Finding a Great Business Partner (or 5)

February 9th, 2009

Who will help your business become a success? In what areas are your skills inadequate for the best interest of your business (legal, design, technology, marketing, accounting, manufacturing, hiring, etc.)? Where will you find your team?

Be careful not to bring in friends or relatives just because they need jobs - that’s a good way to put a heavy strain on a relationship. Independent professional service firms can be considered partners as long as they’re committed to your business vision, but I’m talking specifically about someone investing their own (sweat) equity into making your idea a success.

There are many places to find co-venturers:

  • LinkedIn, FaceBook, etc. (Search interests for ‘venture,’ ‘entrepreneurship’ or ‘new business development’)
  • Your local chapter of the American Marketing Association, SBA, Kiwanis, or Rotary Club
  • Trade shows in the industry
  • Industry blogs and forums - become involved in the community and you’ll see who stands out as an expert

That should keep you busy for a while.  Well, what are you waiting for? Digg this article, then go find yourself a business partner (or 5).


Tony Kau is co-founder of Portland web design and Internet marketing company Vanivo.  For service inquiries, you can contact him directly at tony -at- vanivo.com.

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