Given the state of the online market in the current recession, wasting money on website marketing might not seem like a very bright idea. In fact it might seem foolish to spend money when you have little hope of recovering it. Yet even now there is enough money in the market to make a decent living. I am not kidding when I say this.
* Get A Plan
All you need to know is the way to go about making money. Website marketing is very important to this plan. If your website is invisible you are not going to make any money. So you need to spend money to make money. You might now say that you have no money. You don’t need to spend millions, just a few dollars in the right places can Read more…
Life is coming at us much faster than 10 years ago, and the average individual is getting very good at tuning out traditional advertising methods. They’ve got Tivo for TV commercials, Spam filters for unsolicited e-mail, and an RSS news feed instead of a newspaper. These traditional ‘outbound’ marketing mediums are broadcasting a message that is getting filtered before it reaches your target.
A new wave of marketing, called ‘inbound marketing,’ is taking a different approach. Instead of barraging the target with interruptions, inbound campaigns seek to position the company in front of the target when they’re looking for their services. For example, an inbound campaign would focus around coming up at the top of search engine results for their keywords, social networking, and building authority and being a resource in their field. In this way, when a target begins their search for the type of services the company provides, the company appears among the top in their industry. Read more…
Guerrilla marketing is for wimps. Here’s how to generate real publicity for your business:
Extreme Marketing How-To #1) The Road Warrior
- Carjack a Hummer.
- Carve your company logo into the tires.
- Install a paint application system in the wheel wells that provides a thorough coating of paint to the tires.
- Drive around where your potential customers will see you, leaving behind a very memorable and newsworthy trail to get your target audience talking about you. Bonus points for leaving tracks on non-road surfaces. Read more…