Business Marketing and Technology

Do you use CRM (Customer Relationship Management) software?  If not, you could be fighting an uphill battle.  There are so many things a good CRM can do for your business that it’s almost detrimental to pass it up. 

Many small businesses will admit to having “that spreadsheet with some of their clients’ contact info or order history,” but this is not a scalable, reliable, or useful system compared to what’s available.  A good CRM software will be customizable to your sales process (or focused on your niche, like auto sales or medical office) and help facilitate the organization and flow of your business processes. 

Here are some of the things a good CRM software will do for you:

• Manage your Read more…

Having a website for your business is not an option – it is a necessity.Everyone knows that having a sharp website is good for business, but most people don’t really know why. In this article I’ll offer several reasons why they are vital to reaching your potential.

 1) Credibility. Today, everything is online, and to even keep up in your industry, you need a website. When a customer types your name into their favorite search engine, they expect your professional website to come up. If that’s not the case, they second guess doing business with you. Read more…