Archive

Archive for the ‘General Marketing’ Category

The Ultimate Craigslist Posting Video Tutorial

October 18th, 2010 Tony Kau No comments

I apologize. This completely slipped my mind. I put together a tutorial video on YouTube for creating effective Craigslist ads, but forgot to put it up on the blog. This video covers most of the points seen in The Ultimate Craigslist Posting Strategy.

Without further adieu:

How to Put More Than 4 Images in Your Craigslist Ad

March 26th, 2010 Tony Kau 10 comments

I’ve been asked this question a few times and finally decided to write a detailed post about it .  There’s a lot of power in controlling the images that go into your Craigslist ad.  This can work a couple different ways:

A)  Your entire ad can be image-based (or a single image) that could look much more appealing than the standard text-based ads that users are used to looking at (stand out!)

B) Your ad can incorporate more than 4 images, and they can be placed Read more…

How to Build Your Network, Without Being a Schmoozer

March 25th, 2009 SeanOgle No comments

handshakeYou hear people everywhere talking about the benefits of networking, both for business and personal reasons. It’s true. Networking can help expand your business contacts, generate more sales, and ultimately allow you to live a more fulfilling life. However, those that are most successful at networking have learned one important rule:

Build your network for the benefit of your network

Have you ever been to a party or event, and seen the type of person who is loud, boisterous and is always in search of the most important or well-known person in the room? They could care less about anyone but themselves. They look at the situation and ask “what can i do that is going to benefit me the most”. You don’t want to be the schmoozer. The question you should be asking is: Read more…

How to Use Google Maps and Yahoo Local to Grow Your Business

March 24th, 2009 Tony Kau 3 comments

These last few days I’ve been out of town on vacation, and have been using Google Maps to help me find my way around. Searching for grocery stores, coffee shops, and free wi-fi reminded me how important it is to list your business with Google Maps and Yahoo Local. In case you’re Read more…

The Ultimate Craigslist Posting Strategy

February 25th, 2009 Tony Kau 24 comments

Lately I’ve been studying testing and implementing the best tactics for Craigslist posting. I’ve been experimenting for over 4 months now, and I’ve gotten measurably better responses (ad views and click-throughs to my website) by using the strategies outlined below, and for the first time ever, I’m sharing them with you.

Tip 1) Don’t Blend In.

Your first goal on Craigslist is to not get lost in the crowd. To view your ad, visitors have to find your title in the category page, which is easier said than done these days.

  • Include the keywords for whatever you’re listing in the title. This way, users can search ‘titles only’ and still have your listing come up. Avoid the obscurity and confusion by Read more…

How to Optimize your Craigslist Titles

February 20th, 2009 DallasSteely 3 comments

With so many ways to create titles on Craigslist, it’s sometimes a hit or miss getting people to read your ad. Keeping this in mind, we ran many different titles using an assortment of fonts, wording and symbols. Then, we used  tools like Google Analytics and GetClicky to gather information by measuring clicks, bounce rates , new users and time at site.

GetClicky.com and Google Analytics both allow you to track what people are doing at your site. They tell you how long people stay, what actions are they taking, bounce rates, clicks, and their physical location - all of which is very useful information for trying to obtain more visits to your site.  Both are really simple tools Read more…

Naming your Business – Do’s and Don’ts

February 9th, 2009 Tony Kau No comments

This topic usually breaks entrepreneurs into two categories: those who had a name picked out from the start, and those who have no idea. If you’re one of the creative ones with a name already chosen, there are a few things to check before going forward with it. Most importantly, has anyone registered a trademark to conduct similar business in the U.S.?

There are two ways to unofficially check: 1) search the Internet for the company name to see if anyone is using it, and 2) search the trademark database online: click here, click on “New User Form Search” and type in your idea for a name. If anyone has registered that name (not counting pending applications), you can see this information in the Read more…

Finding your Competition, and Beating Them at their own Game

February 9th, 2009 Tony Kau No comments

Competitor analysis is vital for every business.  Who could compete with you for your customer base? It’s an excellent idea to do a thorough analysis of possible competitors before you go further in your venture. Search the web, online forums, phone books, your chamber of commerce, and ask everyone you know (and some you don’t). Find out who’s out there, what their strategy is, and why your business will succeed alongside your competition (or put them out of business). Remember that for some types of businesses, competitors don’t have to be located in the same city, state, or even country to take customers away from you.

I like to break down competitors into 3 different categories:

Level 1 Competitors – These are people doing almost exactly the same thing you’re doing.  If you’re running a flower shop on Oak Street, these are the guys 15 blocks down on Maple.  You both might have your own specialty arrangements or selection, but if you’re both ‘flower shops’ they are considered Read more…

Finding a Great Business Partner (or 5)

February 9th, 2009 Tony Kau No comments

Who will help your business become a success? In what areas are your skills inadequate for the best interest of your business (legal, design, technology, marketing, accounting, manufacturing, hiring, etc.)? Where will you find your team?

Be careful not to bring in friends or relatives just because they need jobs – that’s a good way to put a heavy strain on a relationship. Independent professional service firms can be considered partners as long as they’re committed to your business vision, but I’m talking specifically about Read more…

Riding the Recession – How To Come Out on Top (part 2)

December 7th, 2008 Tony Kau No comments

Promoting your business during tough times is easier than you think. In my last post, I addressed a few case studies and principles of businesses that came out of tough times ahead of their competition by continuing and even increasing their advertising exposure. Today, I’m going to give you some specific examples of how you can apply this to your own business.

A recession is a perfect time to consolidate, refocus and become more efficient across all aspects of your business. Running leaner is a necessity for survival, but that doesn’t specifically mean budget cuts, it means finding out what’s working and what isn’t, dropping what isn’t working and pursuing what is.

1. Survey your customers.

Find out how your customers Read more…

Riding the Recession – How to Come Out on Top (a multi-part series)

December 5th, 2008 Tony Kau No comments

Recession hits your business. Now what?
Since it’s the topic on everyone’s mind right now, I’d like to spend a little time debunking rumors, stating truths, and, true to the mission of this blog, helping businesses grow efficiently, even in tough times.

Picture this scenario (it might be easy because it might be happening to you right now) – you’re running a business during an economic recession (or even depression). Sales slows, so you are forced to make some budget cuts. You’d rather not fire employees if you don’t have to, but a few of the new guys get a pink slip, bonuses disappear, the new arm of the business, currently netting a loss gets put on hold indefinitely, and, since customers aren’t coming in anyway, you Read more…