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Archive for the ‘Web Marketing’ Category

Website Marketing in the Recession - Make These 3 Adjustments to Survive

April 14th, 2009

thumbs-up-marketing-in-a-recessionGiven the state of the online market in the current recession, wasting money on website marketing might not seem like a very bright idea. In fact it might seem foolish to spend money when you have little hope of recovering it. Yet even now there is enough money in the market to make a decent living. I am not kidding when I say this.

* Get A Plan

All you need to know is the way to go about making money. Website marketing is very important to this plan. If your website is invisible you are not going to make any money. So you need to spend money to make money. You might now say that you have no money. You don’t need to spend millions, just a few dollars in the right places can Read more…

Guerrilla Marketing, Web Marketing , , , , , ,

5 Essential Tips for Creating Effective Craigslist Ads

February 27th, 2009

After the large number of views and responses on our past Craigslist posting articles, I thought I would follow up with a few more items and a real example of what we use to achieve great results.

You can see a perma-copy of one of our best performing Craigslist ads here: Vanivo Craigslist Ad.  Here are a few things that make this ad effective:

1) Eye-catching, actionable title.
The asterisks (***) draw the attention to the phrase “web design.”  We phrased the title as a question because the mental cue for a ‘yes’ answer Read more…

Guerrilla Marketing, Web Marketing , , , ,

The Ultimate Craigslist Posting Strategy

February 25th, 2009

Lately I’ve been studying testing and implementing the best tactics for Craigslist posting. I’ve been experimenting for over 4 months now, and I’ve gotten measurably better responses (ad views and click-throughs to my website) by using the strategies outlined below, and for the first time ever, I’m sharing them with you.

Tip 1) Don’t Blend In.

Your first goal on Craigslist is to not get lost in the crowd. To view your ad, visitors have to find your title in the category page, which is easier said than done these days.

Why I Converted my Blog to ‘DoFollow’

February 24th, 2009

As a relatively new blog, I’m always looking for ways to bring in legitimate traffic and reward contributors for thought-out comments. Now, the opportunity is built in to this blog. I’ll describe how the nofollow process works in my next post…

I had been tossing around the idea for a while, considering the downside of losing my stellar pagerank - this blog is currently not ranked :). I read up on the topic and decided to join the growing community of ‘dofollowers.’ There are quite a few reasons, many of which are Read more…

Guerrilla Marketing, Search Engine Optimization, Web Marketing , , , , , ,

How to Optimize your Craigslist Titles

February 20th, 2009

With so many ways to create titles on Craigslist, it’s sometimes a hit or miss getting people to read your ad. Keeping this in mind, we ran many different titles using an assortment of fonts, wording and symbols. Then, we used  tools like Google Analytics and GetClicky to gather information by measuring clicks, bounce rates , new users and time at site.

GetClicky.com and Google Analytics both allow you to track what people are doing at your site. They tell you how long people stay, what actions are they taking, bounce rates, clicks, and their physical location - all of which is very useful information for trying to obtain more visits to your site.  Both are really simple tools Read more…

General Marketing, Guerrilla Marketing, Web Marketing , , ,