I’ve been asked this question a few times and finally decided to write a detailed post about it . There’s a lot of power in controlling the images that go into your Craigslist ad. This can work a couple different ways:
A) Your entire ad can be image-based (or a single image) that could look much more appealing than the standard text-based ads that users are used to looking at (stand out!)
B) Your ad can incorporate more than 4 images, and they can be placed Read more…
Gone are the days of having your website be a static brochure for your company. You need to be adding and changing content on a daily (or at least weekly) basis to really start to enhance your website.
By building you website on a content management system (CMS) – like Drupal or Joomla – you’ll find it’s very easy to add/change content, additional features and plug-ins that used to take serious development time are now available in easy-to-install packages, and built-in blogging software (which you should be using to regularly add content to your site for SEO) is easy to use and search engine friendly.
In this Web 2.0 world, a CMS is the ultimate tool for Read more…
I keep coming across web designers who say they provide ‘Search Engine Optimization’ by using heading tags, text links, and non-dynamic links, and decided it was time to make some clarifications.
Search Engine ‘Friendly’ involves building the foundation and features of the site in a way that the search engine spiders can comprehend. Having a ‘search engine friendly’ site does not necessarily help you climb the organic rankings, but there’s no reason to intentionally build your website without integrating these concepts.
Search Engine ‘Optimization’ as a service is more related to keywords and organic rankings, and involves both on-site and off-site work to achieve these goals.
Ways to make your website ‘Search Engine Friendly’ (easily read by a Search Engine):
- Use HTML and text to display your content Read more…
I’ve recently been browsing Jay Conrad Levinson’s latest book: Guerrilla Marketing on the Internet, and have come across quite a few gems that got me thinking. This article is a brain dump for a few of my thoughts while reading the book.
For those unfamiliar with the term ‘Guerrilla Marketing,’ Wikipedia explains, “is an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget.” These aren’t just strategies, they’re principles to live by.
1. Embrace Web 2.0 and Social Media
There is the old Internet and the new Internet. The old Internet was a one-way flow of information where a company, entity, or individual would put their content on a website. Visitors would view the content, and go on their merry way. The new Internet takes a collaborative, visitor-centric approach where the community creates the content and everyone benefits. Here are a few examples: Read more…
Besides a website being a necessity for PR, marketing, credibility and communications, it can also bring in revenue and drive sales. If your business sells a product (or many products), or a service that can be packaged as a product, consider having a storefront on your website. This will allow you to take orders 24/7 from anywhere in the world (you can always limit sales to “domestic” or “local,” but the capability for global sales is there). Additionally, there are options to seamlessly accept orders on your own website, or inexpensively process them on a third party site.
In order to make a sale, companies used to have to sendout an expensive catalog, personally contact potential clients, or wholesale their product to a retailer if they did not have their own store. Today, it is possible to make a sale without a per-customer cost (time or money) or applying a huge wholesale discount. The miracle of the Internet allows Read more…