Comments for Business Marketing and Technology http://www.vanivo.com/articles Articles, Resources, and Information from Portland's Leading Web Design Firm - Vanivo Fri, 12 Mar 2010 15:40:13 +0000 http://wordpress.org/?v=2.7.1 hourly 1 Comment on Website Marketing in the Recession - Make These 3 Adjustments to Survive by alex@ifirstaidkits.com http://www.vanivo.com/articles/2009/04/website-marketing-in-the-recession-make-these-3-adjustments-to-survive/comment-page-1/#comment-1012 alex@ifirstaidkits.com Sun, 19 Apr 2009 11:37:56 +0000 http://www.vanivo.com/articles/?p=209#comment-1012 Linda, I think Tony is actually right, but you does not provide any details of your web campaign. Maybe SEO company tried to promote you using only "white" methods, but it really needs lot of time and money. It gives good results in mid-time perspective (one year and more), but maybe you need short-term results for less money for now. Or contrast situation - you need long-term results, but your contractor uses "gray" promotion methods, such as buying tons of backlinks. It can give short-term results, but can be a reason to get banned by search engines (google, yahoo, etc.) Good idea is to determine a goals of your web campaing and clearly explain these goals to your SEO contractors. And, of cource, you need to find adequate SEO company. Tony's recommendations can help you with it. Linda, I think Tony is actually right, but you does not provide any details of your web campaign. Maybe SEO company tried to promote you using only “white” methods, but it really needs lot of time and money. It gives good results in mid-time perspective (one year and more), but maybe you need short-term results for less money for now. Or contrast situation - you need long-term results, but your contractor uses “gray” promotion methods, such as buying tons of backlinks. It can give short-term results, but can be a reason to get banned by search engines (google, yahoo, etc.)
Good idea is to determine a goals of your web campaing and clearly explain these goals to your SEO contractors. And, of cource, you need to find adequate SEO company. Tony’s recommendations can help you with it.

]]> Comment on Website Marketing in the Recession - Make These 3 Adjustments to Survive by Tony Kau http://www.vanivo.com/articles/2009/04/website-marketing-in-the-recession-make-these-3-adjustments-to-survive/comment-page-1/#comment-901 Tony Kau Fri, 17 Apr 2009 00:13:33 +0000 http://www.vanivo.com/articles/?p=209#comment-901 Linda, I'm sorry that happened to you! There are a lot of unethical 'SEO Companies' out there trying to make a quick buck and we hear horror stories from clients all the time. I'm actually in process of writing a post about this topic "How to choose an SEO company," so, great timing! I have a few thoughts for you on chosing your SEO company... - Do they have a track record with references? Take a look at their SEO portfolio, contact their clients and ask about how the company performed for them. In some cases, the SEO company will have to sign an NDA, which means that you won't get the specific example/reference. Some of our clients (including our largest and most successful project) we can't talk about because of the NDA. - How do THEY rank for their keywords? If they're any good at what they do, they'll be able rank on the first page for the keywords that they're pursuing. The 'internet marketing' and search engine optimization' keywords are very tough to reach the first page for, even with an army of SEOers on staff, but the more local keywords are important - Like how we pursue "Portland Web Marketing" since we're a local company. - What are their methods? As an industry outsider, the methods might not mean much to you, but to Google, using an unethical method can get you banned or severely penalized. A few of the best methods are article writing, niche directory submissions, and target piggybacking. A few methods you want to avoid are link exchanges, sending out mass anything (emails, requests, etc.), and making garbage keyword pages to boost your keyword-to-content ratio. Hope this information is helpful! If you have any more questions, feel free to ask! Linda,

I’m sorry that happened to you! There are a lot of unethical ‘SEO Companies’ out there trying to make a quick buck and we hear horror stories from clients all the time. I’m actually in process of writing a post about this topic “How to choose an SEO company,” so, great timing! I have a few thoughts for you on chosing your SEO company…
- Do they have a track record with references? Take a look at their SEO portfolio, contact their clients and ask about how the company performed for them. In some cases, the SEO company will have to sign an NDA, which means that you won’t get the specific example/reference. Some of our clients (including our largest and most successful project) we can’t talk about because of the NDA.
- How do THEY rank for their keywords? If they’re any good at what they do, they’ll be able rank on the first page for the keywords that they’re pursuing. The ‘internet marketing’ and search engine optimization’ keywords are very tough to reach the first page for, even with an army of SEOers on staff, but the more local keywords are important - Like how we pursue “Portland Web Marketing” since we’re a local company.
- What are their methods? As an industry outsider, the methods might not mean much to you, but to Google, using an unethical method can get you banned or severely penalized. A few of the best methods are article writing, niche directory submissions, and target piggybacking. A few methods you want to avoid are link exchanges, sending out mass anything (emails, requests, etc.), and making garbage keyword pages to boost your keyword-to-content ratio.

Hope this information is helpful! If you have any more questions, feel free to ask!

]]> Comment on Website Marketing in the Recession - Make These 3 Adjustments to Survive by linda http://www.vanivo.com/articles/2009/04/website-marketing-in-the-recession-make-these-3-adjustments-to-survive/comment-page-1/#comment-813 linda Wed, 15 Apr 2009 02:25:58 +0000 http://www.vanivo.com/articles/?p=209#comment-813 We were invested in web publicity,and were royally taken! We consider ourselves savvy but still we were rooked. How can a company weed out the great marketing hype from the real thing??? We were invested in web publicity,and were royally taken! We consider ourselves savvy but still we were rooked. How can a company weed out the great marketing hype from the real thing???

]]> Comment on Why I Converted my Blog to ‘DoFollow’ by Internet Marketing Portland http://www.vanivo.com/articles/2009/02/why-i-converted-my-blog-to-dofollow/comment-page-1/#comment-569 Internet Marketing Portland Fri, 10 Apr 2009 10:18:15 +0000 http://www.vanivo.com/articles/?p=71#comment-569 I'm with you Tony, people are more likely to contribute if they know they get a little in return... that is the beauty of <a href="http://blog-websites.com" rel="nofollow">business blog websites</a> and link building! I’m with you Tony, people are more likely to contribute if they know they get a little in return… that is the beauty of business blog websites and link building!

]]> Comment on How to Use Google Maps and Yahoo Local to Grow Your Business by Internet Marketing Portland http://www.vanivo.com/articles/2009/03/how-to-use-google-maps-and-yahoo-local-to-grow-your-business/comment-page-1/#comment-568 Internet Marketing Portland Fri, 10 Apr 2009 10:13:26 +0000 http://www.vanivo.com/articles/?p=181#comment-568 I will make sure to point our clients to your how-to :)... This article appeals to the DIY web design crowd, so here are some <a href="http://theseobasics.com" rel="nofollow">SEO Basics</a> for them as well. Take Care! I will make sure to point our clients to your how-to :)…

This article appeals to the DIY web design crowd, so here are some SEO Basics for them as well.

Take Care!

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