People are inherently lazy. Especially internet users. They’d much rather put off until tomorrow (or next decade) what they could easily do today. Your website’s job is to motivate them to overcome their lazy programming and actually DO SOMETHING today.
Creating an effective call to action is necessary to get your visitors to take the next step - contacting you, signing up for your newsletter, buying your product, etc. There are a few main techniques to achieve this, and I will detail them below:
Make your offer timely.
By putting a time limit on your offer, it encourages your audience to take action or they could miss out. By saying ‘This Weekend Only!’ or another relevant time constraint, you’ll receive a much better Read more…
Guerrilla Marketing, Web Marketing
business, call to action, marketing, sales
Having a website for your business is not an option - it is a necessity.Everyone knows that having a sharp website is good for business, but most people don’t really know why. In this article I’ll offer several reasons why they are vital to reaching your potential.
1) Credibility. Today, everything is online, and to even keep up in your industry, you need a website. When a customer types your name into their favorite search engine, they expect your professional website to come up. If that’s not the case, they second guess doing business with you. Read more…
Computers & Technology, Guerrilla Marketing, Web Marketing
business, customers, internet marketing, web design, website
Promoting your business during tough times is easier than you think. In my last post, I addressed a few case studies and principles of businesses that came out of tough times ahead of their competition by continuing and even increasing their advertising exposure. Today, I’m going to give you some specific examples of how you can apply this to your own business.
A recession is a perfect time to consolidate, refocus and become more efficient across all aspects of your business. Running leaner is a necessity for survival, but that doesn’t specifically mean budget cuts, it means finding out what’s working and what isn’t, dropping what isn’t working and pursuing what is.
1. Survey your customers.
Find out how your customers Read more…
General Marketing, Guerrilla Marketing, Search Engine Optimization, Web Marketing
business, customers, depression, marketing, recession, web design, website
Recession hits your business. Now what?
Since it’s the topic on everyone’s mind right now, I’d like to spend a little time debunking rumors, stating truths, and, true to the mission of this blog, helping businesses grow efficiently, even in tough times.
Picture this scenario (it might be easy because it might be happening to you right now) - you’re running a business during an economic recession (or even depression). Sales slows, so you are forced to make some budget cuts. You’d rather not fire employees if you don’t have to, but a few of the new guys get a pink slip, bonuses disappear, the new arm of the business, currently netting a loss gets put on hold indefinitely, and, since customers aren’t coming in anyway, you Read more…
General Marketing
business, depression, marketing, recession, tough times