Business Marketing and Technology

There’s just so much good stuff in this book, I might have to turn this into a multi-part series. Chapter 4, “Direct Response Marketing” (from Guerrilla Marketing on the Internet by Jay Conrad Levinson) really got me thinking about how many sites I’ve come across that don’t do anything for the business. In very few cases, having the simplest of ‘brochure websites’ (strictly informational and usually for credibility purposes) may be appropriate, but there are so many opportunities to get your web site to do more for your business.

The easiest thing any website can do is collect your visitor’s contact information. This can be used as a targeted list for your marketing offers (as long as you have their permission of course). There are many things you can offer your visitors in exchange for their contact info (specifically, e-mail address):

• Free “White-Paper,” E-Book, or How-to-Article (ex: see our web design landing page offer - 9 Tips for Better Web Marketing)

Read more…

E-Commerce, Guerrilla Marketing, Web Marketing call to action, customers, E-Commerce, Guerrilla Marketing, internet marketing, sales, web design, website

People are inherently lazy. Especially internet users. They’d much rather put off until tomorrow (or next decade) what they could easily do today. Your website’s job is to motivate them to overcome their lazy programming and actually DO SOMETHING today.

Creating an effective call to action is necessary to get your visitors to take the next step - contacting you, signing up for your newsletter, buying your product, etc. There are a few main techniques to achieve this, and I will detail them below:

Make your offer timely.

By putting a time limit on your offer, it encourages your audience to take action or they could miss out. By saying ‘This Weekend Only!’ or another relevant time constraint, you’ll receive a much better Read more…

Guerrilla Marketing, Web Marketing business, call to action, marketing, sales