Life is coming at us much faster than 10 years ago, and the average individual is getting very good at tuning out traditional advertising methods. They’ve got Tivo for TV commercials, Spam filters for unsolicited e-mail, and an RSS news feed instead of a newspaper. These traditional ‘outbound’ marketing mediums are broadcasting a message that is getting filtered before it reaches your target.
A new wave of marketing, called ‘inbound marketing,’ is taking a different approach. Instead of barraging the target with interruptions, inbound campaigns seek to position the company in front of the target when they’re looking for their services. For example, an inbound campaign would focus around coming up at the top of search engine results for their keywords, social networking, and building authority and being a resource in their field. In this way, when a target begins their search for the type of services the company provides, the company appears among the top in their industry. Read more…
Search Engine Optimization
craigslist, internet marketing, seo, social networking, web design
After the large number of views and responses on our past Craigslist posting articles, I thought I would follow up with a few more items and a real example of what we use to achieve great results.
You can see a perma-copy of one of our best performing Craigslist ads here: Vanivo Craigslist Ad. Here are a few things that make this ad effective:
1) Eye-catching, actionable title.
The asterisks (***) draw the attention to the phrase “web design.” We phrased the title as a question because the mental cue for a ‘yes’ answer Read more…
Guerrilla Marketing, Web Marketing
craigslist, design, keywords, marketing, portland
Lately I’ve been studying testing and implementing the best tactics for Craigslist posting. I’ve been experimenting for over 4 months now, and I’ve gotten measurably better responses (ad views and click-throughs to my website) by using the strategies outlined below, and for the first time ever, I’m sharing them with you.
Tip 1) Don’t Blend In.
Your first goal on Craigslist is to not get lost in the crowd. To view your ad, visitors have to find your title in the category page, which is easier said than done these days.
With so many ways to create titles on Craigslist, it’s sometimes a hit or miss getting people to read your ad. Keeping this in mind, we ran many different titles using an assortment of fonts, wording and symbols. Then, we used tools like Google Analytics and GetClicky to gather information by measuring clicks, bounce rates , new users and time at site.
GetClicky.com and Google Analytics both allow you to track what people are doing at your site. They tell you how long people stay, what actions are they taking, bounce rates, clicks, and their physical location - all of which is very useful information for trying to obtain more visits to your site. Both are really simple tools Read more…
General Marketing, Guerrilla Marketing, Web Marketing
analytics, craigslist, design, portland