There’s just so much good stuff in this book, I might have to turn this into a multi-part series. Chapter 4, “Direct Response Marketing” (from Guerrilla Marketing on the Internet by Jay Conrad Levinson) really got me thinking about how many sites I’ve come across that don’t do anything for the business. In very few cases, having the simplest of ‘brochure websites’ (strictly informational and usually for credibility purposes) may be appropriate, but there are so many opportunities to get your web site to do more for your business.
The easiest thing any website can do is collect your visitor’s contact information. This can be used as a targeted list for your marketing offers (as long as you have their permission of course). There are many things you can offer your visitors in exchange for their contact info (specifically, e-mail address):
- Free “White-Paper,” E-Book, or How-to-Article (ex: see our web design landing page offer - 9 Tips for Better Web Marketing)
Read more…
E-Commerce, Guerrilla Marketing, Web Marketing
call to action, customers, E-Commerce, Guerrilla Marketing, internet marketing, sales, web design, website
Having a website for your business is not an option - it is a necessity.Everyone knows that having a sharp website is good for business, but most people don’t really know why. In this article I’ll offer several reasons why they are vital to reaching your potential.
1) Credibility. Today, everything is online, and to even keep up in your industry, you need a website. When a customer types your name into their favorite search engine, they expect your professional website to come up. If that’s not the case, they second guess doing business with you. Read more…
Computers & Technology, Guerrilla Marketing, Web Marketing
business, customers, internet marketing, web design, website
Promoting your business during tough times is easier than you think. In my last post, I addressed a few case studies and principles of businesses that came out of tough times ahead of their competition by continuing and even increasing their advertising exposure. Today, I’m going to give you some specific examples of how you can apply this to your own business.
A recession is a perfect time to consolidate, refocus and become more efficient across all aspects of your business. Running leaner is a necessity for survival, but that doesn’t specifically mean budget cuts, it means finding out what’s working and what isn’t, dropping what isn’t working and pursuing what is.
1. Survey your customers.
Find out how your customers Read more…
General Marketing, Guerrilla Marketing, Search Engine Optimization, Web Marketing
business, customers, depression, marketing, recession, web design, website