After the large number of views and responses on our past Craigslist posting articles, I thought I would follow up with a few more items and a real example of what we use to achieve great results.
You can see a perma-copy of one of our best performing Craigslist ads here: Vanivo Craigslist Ad. Here are a few things that make this ad effective:
1) Eye-catching, actionable title.
The asterisks (***) draw the attention to the phrase “web design.” We phrased the title as a question because the mental cue for a ‘yes’ answer Read more…
Guerrilla Marketing, Web Marketing
craigslist, design, keywords, marketing, portland
With so many ways to create titles on Craigslist, it’s sometimes a hit or miss getting people to read your ad. Keeping this in mind, we ran many different titles using an assortment of fonts, wording and symbols. Then, we used tools like Google Analytics and GetClicky to gather information by measuring clicks, bounce rates , new users and time at site.
GetClicky.com and Google Analytics both allow you to track what people are doing at your site. They tell you how long people stay, what actions are they taking, bounce rates, clicks, and their physical location - all of which is very useful information for trying to obtain more visits to your site. Both are really simple tools Read more…
General Marketing, Guerrilla Marketing, Web Marketing
analytics, craigslist, design, portland