Business Marketing and Technology

Given the state of the online market in the current recession, wasting money on website marketing might not seem like a very bright idea. In fact it might seem foolish to spend money when you have little hope of recovering it. Yet even now there is enough money in the market to make a decent living. I am not kidding when I say this.

* Get A Plan

All you need to know is the way to go about making money. Website marketing is very important to this plan. If your website is invisible you are not going to make any money. So you need to spend money to make money. You might now say that you have no money. You don’t need to spend millions, just a few dollars in the right places can work wonders.

People don’t stop buying things in a recession. They reduce buying the number of things they would buy. So website marketing is important to make them think of your site when they do decide to buy something online. That’s when you will be able to make money, while your competitors don’t. That’s got to be a good pay off on a small investment.

* Make Money From Different Sources

Making money does not have to be restricted to selling products from your website. True website marketing geniuses will make money from schemes such as PPC or pay per click as well. Are your familiar with the concept of piggy backing a ride with someone going your way? That is what PPC is all about.

Pay per click helps you to add to the passive income that you generate from your website. If your website marketing helps you get a good page rank, you will have increased traffic to the site. Now use this traffic for generating passive PPC income by placing other people’s ads on your site.

Another tool that can be used for website marketing is SEO. Professional search engineoptimization can cost quite a packet. There are cheaper and easier ways to get SEO done.Shop around for options that suit your pocket. If you make use of it well it is bound to help boost your ranking and subsequently your sales.

Having a blog on your website is crucial to boost SEO. It is one of the cheapest options available in the market today. Website marketing also becomes easier if you can communicate with your prospective clients via your blog. Make sure to have regular updates on the blog, or no one will visit it.

* Advertise To Sell

Some people feel that it is a waste of money spending on online classifieds as a tool for website marketing. I disagree. A few well placed classifieds can give you enough business to recover the cost and make some money. This is using pay per click reversed.

You place ads on a well ranking website with loads of traffic to enhance your website marketing. The traffic that gets generated will help boost your income. Maybe through direct sales or via PPC.

Making money is possible when you know where to make it.

Guerrilla Marketing, Web Marketing E-Commerce, Guerrilla Marketing, internet marketing, investing, recession, tough times, website

There’s just so much good stuff in this book, I might have to turn this into a multi-part series. Chapter 4, “Direct Response Marketing” (from Guerrilla Marketing on the Internet by Jay Conrad Levinson) really got me thinking about how many sites I’ve come across that don’t do anything for the business. In very few cases, having the simplest of ‘brochure websites’ (strictly informational and usually for credibility purposes) may be appropriate, but there are so many opportunities to get your web site to do more for your business.

The easiest thing any website can do is collect your visitor’s contact information. This can be used as a targeted list for your marketing offers (as long as you have their permission of course). There are many things you can offer your visitors in exchange for their contact info (specifically, e-mail address):

• Free “White-Paper,” E-Book, or How-to-Article (ex: see our web design landing page offer - 9 Tips for Better Web Marketing)

Read more…

E-Commerce, Guerrilla Marketing, Web Marketing call to action, customers, E-Commerce, Guerrilla Marketing, internet marketing, sales, web design, website

Besides a website being a necessity for PR, marketing, credibility and communications, it can also bring in revenue and drive sales. If your business sells a product (or many products), or a service that can be packaged as a product, consider having a storefront on your website. This will allow you to take orders 24/7 from anywhere in the world (you can always limit sales to “domestic” or “local,” but the capability for global sales is there). Additionally, there are options to seamlessly accept orders on your own website, or inexpensively process them on a third party site.

In order to make a sale, companies used to have to sendout an expensive catalog, personally contact potential clients, or wholesale their product to a retailer if they did not have their own store.  Today, it is possible to make a sale without a per-customer cost (time or money) or applying a huge wholesale discount.  The miracle of the Internet allows Read more…

E-Commerce, Web Site Design E-Commerce, marketing, sales, web design, website