Given the state of the online market in the current recession, wasting money on website marketing might not seem like a very bright idea. In fact it might seem foolish to spend money when you have little hope of recovering it. Yet even now there is enough money in the market to make a decent living. I am not kidding when I say this.
* Get A Plan
All you need to know is the way to go about making money. Website marketing is very important to this plan. If your website is invisible you are not going to make any money. So you need to spend money to make money. You might now say that you have no money. You don’t need to spend millions, just a few dollars in the right places can Read more…
Guerrilla marketing is for wimps. Here’s how to generate real publicity for your business:
Extreme Marketing How-To #1) The Road Warrior
- Carjack a Hummer.
- Carve your company logo into the tires.
- Install a paint application system in the wheel wells that provides a thorough coating of paint to the tires.
- Drive around where your potential customers will see you, leaving behind a very memorable and newsworthy trail to get your target audience talking about you. Bonus points for leaving tracks on non-road surfaces. Read more…
These last few days I’ve been out of town on vacation, and have been using Google Maps to help me find my way around. Searching for grocery stores, coffee shops, and free wi-fi reminded me how important it is to list your business with Google Maps and Yahoo Local. In case you’re Read more…
Just about every popular blog these days is set up with social bookmarking links to make it easy for the reader to share the article with friends and contacts. After reading a bit on President Obama’s blog (www.barackobama.com – after they ask you to buy the t-shirt 
), I noticed that those buttons are missing from the page.
I think it would be an excellent idea to incorporate a ’share this’ bar or a digg box plug in to make it easy for their visitors to share articles. Read more…
Lately I’ve been studying testing and implementing the best tactics for Craigslist posting. I’ve been experimenting for over 4 months now, and I’ve gotten measurably better responses (ad views and click-throughs to my website) by using the strategies outlined below, and for the first time ever, I’m sharing them with you.
Tip 1) Don’t Blend In.
Your first goal on Craigslist is to not get lost in the crowd. To view your ad, visitors have to find your title in the category page, which is easier said than done these days.
- Include the keywords for whatever you’re listing in the title. This way, users can search ‘titles only’ and still have your listing come up. Avoid the obscurity and confusion by Read more…
There’s just so much good stuff in this book, I might have to turn this into a multi-part series. Chapter 4, “Direct Response Marketing” (from Guerrilla Marketing on the Internet by Jay Conrad Levinson) really got me thinking about how many sites I’ve come across that don’t do anything for the business. In very few cases, having the simplest of ‘brochure websites’ (strictly informational and usually for credibility purposes) may be appropriate, but there are so many opportunities to get your web site to do more for your business.
The easiest thing any website can do is collect your visitor’s contact information. This can be used as a targeted list for your marketing offers (as long as you have their permission of course). There are many things you can offer your visitors in exchange for their contact info (specifically, e-mail address):
I’ve recently been browsing Jay Conrad Levinson’s latest book: Guerrilla Marketing on the Internet, and have come across quite a few gems that got me thinking. This article is a brain dump for a few of my thoughts while reading the book.
For those unfamiliar with the term ‘Guerrilla Marketing,’ Wikipedia explains, “is an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget.” These aren’t just strategies, they’re principles to live by.
1. Embrace Web 2.0 and Social Media
There is the old Internet and the new Internet. The old Internet was a one-way flow of information where a company, entity, or individual would put their content on a website. Visitors would view the content, and go on their merry way. The new Internet takes a collaborative, visitor-centric approach where the community creates the content and everyone benefits. Here are a few examples: Read more…