Business Marketing and Technology

Given the state of the online market in the current recession, wasting money on website marketing might not seem like a very bright idea. In fact it might seem foolish to spend money when you have little hope of recovering it. Yet even now there is enough money in the market to make a decent living. I am not kidding when I say this.

* Get A Plan

All you need to know is the way to go about making money. Website marketing is very important to this plan. If your website is invisible you are not going to make any money. So you need to spend money to make money. You might now say that you have no money. You don’t need to spend millions, just a few dollars in the right places can work wonders.

People don’t stop buying things in a recession. They reduce buying the number of things they would buy. So website marketing is important to make them think of your site when they do decide to buy something online. That’s when you will be able to make money, while your competitors don’t. That’s got to be a good pay off on a small investment.

* Make Money From Different Sources

Making money does not have to be restricted to selling products from your website. True website marketing geniuses will make money from schemes such as PPC or pay per click as well. Are your familiar with the concept of piggy backing a ride with someone going your way? That is what PPC is all about.

Pay per click helps you to add to the passive income that you generate from your website. If your website marketing helps you get a good page rank, you will have increased traffic to the site. Now use this traffic for generating passive PPC income by placing other people’s ads on your site.

Another tool that can be used for website marketing is SEO. Professional search engineoptimization can cost quite a packet. There are cheaper and easier ways to get SEO done.Shop around for options that suit your pocket. If you make use of it well it is bound to help boost your ranking and subsequently your sales.

Having a blog on your website is crucial to boost SEO. It is one of the cheapest options available in the market today. Website marketing also becomes easier if you can communicate with your prospective clients via your blog. Make sure to have regular updates on the blog, or no one will visit it.

* Advertise To Sell

Some people feel that it is a waste of money spending on online classifieds as a tool for website marketing. I disagree. A few well placed classifieds can give you enough business to recover the cost and make some money. This is using pay per click reversed.

You place ads on a well ranking website with loads of traffic to enhance your website marketing. The traffic that gets generated will help boost your income. Maybe through direct sales or via PPC.

Making money is possible when you know where to make it.

Guerrilla Marketing, Web Marketing E-Commerce, Guerrilla Marketing, internet marketing, investing, recession, tough times, website

Guerrilla marketing is for wimps.  Here’s how to generate real publicity for your business:

Extreme Marketing How-To #1) The Road Warrior

1. Carjack a Hummer.
2. Carve your company logo into the tires.
3. Install a paint application system in the wheel wells that provides a thorough coating of paint to the tires.
4. Drive around where your potential customers will see you, leaving behind a very memorable and newsworthy trail to get your target audience talking about you.  Bonus points for leaving tracks on non-road surfaces. Read more…
   

   Guerrilla Marketing Guerrilla Marketing, portland

These last few days I’ve been out of town on vacation, and have been using Google Maps to help me find my way around. Searching for grocery stores, coffee shops, and free wi-fi reminded me how important it is to list your business with Google Maps and Yahoo Local. In case you’re Read more…

General Marketing, Guerrilla Marketing Guerrilla Marketing, marketing, search rankings, seo, website

Just about every popular blog these days is set up with social bookmarking links to make it easy for the reader to share the article with friends and contacts.  After reading a bit on President Obama’s blog (www.barackobama.com - after they ask you to buy the t-shirt ), I noticed that those buttons are missing from the page. 

I think it would be an excellent idea to incorporate a ’share this’ bar or a digg box plug in to make it easy for their visitors to share articles.  Read more…

Guerrilla Marketing digg, Guerrilla Marketing, social networking, website

Lately I’ve been studying testing and implementing the best tactics for Craigslist posting. I’ve been experimenting for over 4 months now, and I’ve gotten measurably better responses (ad views and click-throughs to my website) by using the strategies outlined below, and for the first time ever, I’m sharing them with you.

Tip 1) Don’t Blend In.

Your first goal on Craigslist is to not get lost in the crowd. To view your ad, visitors have to find your title in the category page, which is easier said than done these days.

• Include the keywords for whatever you’re listing in the title. This way, users can search ‘titles only’ and still have your listing come up. Avoid the obscurity and confusion by Read more…
  

  General Marketing, Guerrilla Marketing, Web Marketing craigslist, Guerrilla Marketing, marketing, posting