Given the state of the online market in the current recession, wasting money on website marketing might not seem like a very bright idea. In fact it might seem foolish to spend money when you have little hope of recovering it. Yet even now there is enough money in the market to make a decent living. I am not kidding when I say this.
* Get A Plan
All you need to know is the way to go about making money. Website marketing is very important to this plan. If your website is invisible you are not going to make any money. So you need to spend money to make money. You might now say that you have no money. You don’t need to spend millions, just a few dollars in the right places can Read more…
Life is coming at us much faster than 10 years ago, and the average individual is getting very good at tuning out traditional advertising methods. They’ve got Tivo for TV commercials, Spam filters for unsolicited e-mail, and an RSS news feed instead of a newspaper. These traditional ‘outbound’ marketing mediums are broadcasting a message that is getting filtered before it reaches your target.
A new wave of marketing, called ‘inbound marketing,’ is taking a different approach. Instead of barraging the target with interruptions, inbound campaigns seek to position the company in front of the target when they’re looking for their services. For example, an inbound campaign would focus around coming up at the top of search engine results for their keywords, social networking, and building authority and being a resource in their field. In this way, when a target begins their search for the type of services the company provides, the company appears among the top in their industry. Read more…
As a relatively new blog, I’m always looking for ways to bring in legitimate traffic and reward contributors for thought-out comments. Now, the opportunity is built in to this blog. I’ll describe how the nofollow process works in my next post…
I had been tossing around the idea for a while, considering the downside of losing my stellar pagerank – this blog is currently not ranked 
. I read up on the topic and decided to join the growing community of ‘dofollowers.’ There are quite a few reasons, many of which are Read more…
There’s just so much good stuff in this book, I might have to turn this into a multi-part series. Chapter 4, “Direct Response Marketing” (from Guerrilla Marketing on the Internet by Jay Conrad Levinson) really got me thinking about how many sites I’ve come across that don’t do anything for the business. In very few cases, having the simplest of ‘brochure websites’ (strictly informational and usually for credibility purposes) may be appropriate, but there are so many opportunities to get your web site to do more for your business.
The easiest thing any website can do is collect your visitor’s contact information. This can be used as a targeted list for your marketing offers (as long as you have their permission of course). There are many things you can offer your visitors in exchange for their contact info (specifically, e-mail address):
Competitor analysis is vital for every business. Who could compete with you for your customer base? It’s an excellent idea to do a thorough analysis of possible competitors before you go further in your venture. Search the web, online forums, phone books, your chamber of commerce, and ask everyone you know (and some you don’t). Find out who’s out there, what their strategy is, and why your business will succeed alongside your competition (or put them out of business). Remember that for some types of businesses, competitors don’t have to be located in the same city, state, or even country to take customers away from you.
I like to break down competitors into 3 different categories:
Level 1 Competitors – These are people doing almost exactly the same thing you’re doing. If you’re running a flower shop on Oak Street, these are the guys 15 blocks down on Maple. You both might have your own specialty arrangements or selection, but if you’re both ‘flower shops’ they are considered Read more…
If you never try any other SEO methods, at LEAST put these to use.
Most of us don’t have the time to implement every Search Engine Optimization technique we come across, and that is where this list comes in. These are the most effective SEO methods for todays search engine algorithms. Implementing these SEO techniques alone will do wonders for your website – you’ll wonder why you didn’t do them sooner.
1. Put your keywords in your <title> tag. Make sure each page has a relevent and unique title, emphasizing the keywords that are on that page. The title is what Read more…
Yes, I know, how could anyone possibly make Search Engine Optimization and Marketing interesting to the average Joe? Why, rap the information, of course. Check it out.
http://www.webaddict.co.za/2008/02/13/seo-sem-basics-rap-video-youtube/
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Tony Kau is co-founder of Portland web design and Internet marketing company Vanivo. For service inquiries, you can contact him directly at tony -at- vanivo.com.
Having a website for your business is not an option – it is a necessity.Everyone knows that having a sharp website is good for business, but most people don’t really know why. In this article I’ll offer several reasons why they are vital to reaching your potential.
1) Credibility. Today, everything is online, and to even keep up in your industry, you need a website. When a customer types your name into their favorite search engine, they expect your professional website to come up. If that’s not the case, they second guess doing business with you. Read more…