These last few days I’ve been out of town on vacation, and have been using Google Maps to help me find my way around. Searching for grocery stores, coffee shops, and free wi-fi reminded me how important it is to list your business with Google Maps and Yahoo Local. In case you’re Read more…
I keep coming across web designers who say they provide ‘Search Engine Optimization’ by using heading tags, text links, and non-dynamic links, and decided it was time to make some clarifications.
Search Engine ‘Friendly’ involves building the foundation and features of the site in a way that the search engine spiders can comprehend. Having a ’search engine friendly’ site does not necessarily help you climb the organic rankings, but there’s no reason to intentionally build your website without integrating these concepts.
Search Engine ‘Optimization’ as a service is more related to keywords and organic rankings, and involves both on-site and off-site work to achieve these goals.
Ways to make your website ‘Search Engine Friendly’ (easily read by a Search Engine):
After the large number of views and responses on our past Craigslist posting articles, I thought I would follow up with a few more items and a real example of what we use to achieve great results.
You can see a perma-copy of one of our best performing Craigslist ads here: Vanivo Craigslist Ad. Here are a few things that make this ad effective:
1) Eye-catching, actionable title.
The asterisks (***) draw the attention to the phrase “web design.” We phrased the title as a question because the mental cue for a ‘yes’ answer Read more…
Lately I’ve been studying testing and implementing the best tactics for Craigslist posting. I’ve been experimenting for over 4 months now, and I’ve gotten measurably better responses (ad views and click-throughs to my website) by using the strategies outlined below, and for the first time ever, I’m sharing them with you.
Tip 1) Don’t Blend In.
Your first goal on Craigslist is to not get lost in the crowd. To view your ad, visitors have to find your title in the category page, which is easier said than done these days.
Besides a website being a necessity for PR, marketing, credibility and communications, it can also bring in revenue and drive sales. If your business sells a product (or many products), or a service that can be packaged as a product, consider having a storefront on your website. This will allow you to take orders 24/7 from anywhere in the world (you can always limit sales to “domestic” or “local,” but the capability for global sales is there). Additionally, there are options to seamlessly accept orders on your own website, or inexpensively process them on a third party site.
In order to make a sale, companies used to have to sendout an expensive catalog, personally contact potential clients, or wholesale their product to a retailer if they did not have their own store. Today, it is possible to make a sale without a per-customer cost (time or money) or applying a huge wholesale discount. The miracle of the Internet allows Read more…