Guerrilla marketing is for wimps. Here’s how to generate real publicity for your business:
Extreme Marketing How-To #1) The Road Warrior
- Carjack a Hummer.
- Carve your company logo into the tires.
- Install a paint application system in the wheel wells that provides a thorough coating of paint to the tires.
- Drive around where your potential customers will see you, leaving behind a very memorable and newsworthy trail to get your target audience talking about you. Bonus points for leaving tracks on non-road surfaces. Read more…
Guerrilla Marketing
Guerrilla Marketing, portland
After the large number of views and responses on our past Craigslist posting articles, I thought I would follow up with a few more items and a real example of what we use to achieve great results.
You can see a perma-copy of one of our best performing Craigslist ads here: Vanivo Craigslist Ad. Here are a few things that make this ad effective:
1) Eye-catching, actionable title.
The asterisks (***) draw the attention to the phrase “web design.” We phrased the title as a question because the mental cue for a ‘yes’ answer Read more…
Guerrilla Marketing, Web Marketing
craigslist, design, keywords, marketing, portland
With so many ways to create titles on Craigslist, it’s sometimes a hit or miss getting people to read your ad. Keeping this in mind, we ran many different titles using an assortment of fonts, wording and symbols. Then, we used tools like Google Analytics and GetClicky to gather information by measuring clicks, bounce rates , new users and time at site.
GetClicky.com and Google Analytics both allow you to track what people are doing at your site. They tell you how long people stay, what actions are they taking, bounce rates, clicks, and their physical location - all of which is very useful information for trying to obtain more visits to your site. Both are really simple tools Read more…
General Marketing, Guerrilla Marketing, Web Marketing
analytics, craigslist, design, portland
While sole proprietorships and general partnerships are the easiest legal structures to set up, they don’t provide any personal asset protection like C-Corps, S-Corps, LLCs, and Limited Partnerships. The idea of starting a business that can put 100% of your personal assets at risk is not a smart one.
There are volumes of books about choosing the right entity, but from my experience, LLC’s and S-Corps are the most multi-purpose for the startup. S-Corps have the advantage of easily morphing into C-Corps if you’re thinking about eventually going that route. They require more Read more…
Startups
business, legal, llc, portland, startup
Who will help your business become a success? In what areas are your skills inadequate for the best interest of your business (legal, design, technology, marketing, accounting, manufacturing, hiring, etc.)? Where will you find your team?
Be careful not to bring in friends or relatives just because they need jobs - that’s a good way to put a heavy strain on a relationship. Independent professional service firms can be considered partners as long as they’re committed to your business vision, but I’m talking specifically about Read more…
General Marketing
business planning, partners, portland, startup