Given the state of the online market in the current recession, wasting money on website marketing might not seem like a very bright idea. In fact it might seem foolish to spend money when you have little hope of recovering it. Yet even now there is enough money in the market to make a decent living. I am not kidding when I say this.
* Get A Plan
All you need to know is the way to go about making money. Website marketing is very important to this plan. If your website is invisible you are not going to make any money. So you need to spend money to make money. You might now say that you have no money. You don’t need to spend millions, just a few dollars in the right places can Read more…
Promoting your business during tough times is easier than you think. In my last post, I addressed a few case studies and principles of businesses that came out of tough times ahead of their competition by continuing and even increasing their advertising exposure. Today, I’m going to give you some specific examples of how you can apply this to your own business.
A recession is a perfect time to consolidate, refocus and become more efficient across all aspects of your business. Running leaner is a necessity for survival, but that doesn’t specifically mean budget cuts, it means finding out what’s working and what isn’t, dropping what isn’t working and pursuing what is.
1. Survey your customers.
Find out how your customers Read more…
Recession hits your business. Now what?
Since it’s the topic on everyone’s mind right now, I’d like to spend a little time debunking rumors, stating truths, and, true to the mission of this blog, helping businesses grow efficiently, even in tough times.
Picture this scenario (it might be easy because it might be happening to you right now) – you’re running a business during an economic recession (or even depression). Sales slows, so you are forced to make some budget cuts. You’d rather not fire employees if you don’t have to, but a few of the new guys get a pink slip, bonuses disappear, the new arm of the business, currently netting a loss gets put on hold indefinitely, and, since customers aren’t coming in anyway, you Read more…