Business Marketing and Technology

I keep coming across web designers who say they provide ‘Search Engine Optimization’ by using heading tags, text links, and non-dynamic links, and decided it was time to make some clarifications.

Search Engine ‘Friendly’ involves building the foundation and features of the site in a way that the search engine spiders can comprehend. Having a ’search engine friendly’ site does not necessarily help you climb the organic rankings, but there’s no reason to intentionally build your website without integrating these concepts.

Search Engine ‘Optimization’ as a service is more related to keywords and organic rankings, and involves both on-site and off-site work to achieve these goals.

Ways to make your website ‘Search Engine Friendly’ (easily read by a Search Engine):

• Use HTML and text to display your content Read more…
  

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If you never try any other SEO methods, at LEAST put these to use.

Most of us don’t have the time to implement every Search Engine Optimization technique we come across, and that is where this list comes in.  These are the most effective SEO methods for todays search engine algorithms.   Implementing these SEO techniques alone will do wonders for your website - you’ll wonder why you didn’t do them sooner.

1. Put your keywords in your <title> tag. Make sure each page has a relevent and unique title, emphasizing the keywords that are on that page.  The title is what Read more…

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