Life is coming at us much faster than 10 years ago, and the average individual is getting very good at tuning out traditional advertising methods. They’ve got Tivo for TV commercials, Spam filters for unsolicited e-mail, and an RSS news feed instead of a newspaper. These traditional ‘outbound’ marketing mediums are broadcasting a message that is getting filtered before it reaches your target.
A new wave of marketing, called ‘inbound marketing,’ is taking a different approach. Instead of barraging the target with interruptions, inbound campaigns seek to position the company in front of the target when they’re looking for their services. For example, an inbound campaign would focus around coming up at the top of search engine results for their keywords, social networking, and building authority and being a resource in their field. In this way, when a target begins their search for the type of services the company provides, the company appears among the top in their industry. Read more…
Search Engine Optimization
craigslist, internet marketing, seo, social networking, web design
These last few days I’ve been out of town on vacation, and have been using Google Maps to help me find my way around. Searching for grocery stores, coffee shops, and free wi-fi reminded me how important it is to list your business with Google Maps and Yahoo Local. In case you’re Read more…
General Marketing, Guerrilla Marketing
Guerrilla Marketing, marketing, search rankings, seo, website
I keep coming across web designers who say they provide ‘Search Engine Optimization’ by using heading tags, text links, and non-dynamic links, and decided it was time to make some clarifications.
Search Engine ‘Friendly’ involves building the foundation and features of the site in a way that the search engine spiders can comprehend. Having a ’search engine friendly’ site does not necessarily help you climb the organic rankings, but there’s no reason to intentionally build your website without integrating these concepts.
Search Engine ‘Optimization’ as a service is more related to keywords and organic rankings, and involves both on-site and off-site work to achieve these goals.
Ways to make your website ‘Search Engine Friendly’ (easily read by a Search Engine):
As a relatively new blog, I’m always looking for ways to bring in legitimate traffic and reward contributors for thought-out comments. Now, the opportunity is built in to this blog. I’ll describe how the nofollow process works in my next post…
I had been tossing around the idea for a while, considering the downside of losing my stellar pagerank - this blog is currently not ranked :). I read up on the topic and decided to join the growing community of ‘dofollowers.’ There are quite a few reasons, many of which are Read more…
Guerrilla Marketing, Search Engine Optimization, Web Marketing
blog, comments, dofollow, internet marketing, link building, seo, website
If you never try any other SEO methods, at LEAST put these to use.
Most of us don’t have the time to implement every Search Engine Optimization technique we come across, and that is where this list comes in. These are the most effective SEO methods for todays search engine algorithms. Implementing these SEO techniques alone will do wonders for your website - you’ll wonder why you didn’t do them sooner.
1. Put your keywords in your <title> tag. Make sure each page has a relevent and unique title, emphasizing the keywords that are on that page. The title is what Read more…
Search Engine Optimization
internet marketing, keywords, Search Engine Optimization, seo, web design, website