Business Marketing and Technology

Life is coming at us much faster than 10 years ago, and the average individual is getting very good at tuning out traditional advertising methods.  They’ve got Tivo for TV commercials, Spam filters for unsolicited e-mail, and an RSS news feed instead of a newspaper.  These traditional ‘outbound’ marketing mediums are broadcasting a message that is getting filtered before it reaches your target.

A new wave of marketing, called ‘inbound marketing,’ is taking a different approach.  Instead of barraging the target with interruptions, inbound campaigns seek to position the company in front of the target when they’re looking for their services.  For example, an inbound campaign would focus around coming up at the top of search engine results for their keywords, social networking, and building authority and being a resource in their field.  In this way, when a target begins their search for the type of services the company provides, the company appears among the top in their industry. Read more…

Search Engine Optimization craigslist, internet marketing, seo, social networking, web design

Just about every popular blog these days is set up with social bookmarking links to make it easy for the reader to share the article with friends and contacts.  After reading a bit on President Obama’s blog (www.barackobama.com - after they ask you to buy the t-shirt ), I noticed that those buttons are missing from the page. 

I think it would be an excellent idea to incorporate a ’share this’ bar or a digg box plug in to make it easy for their visitors to share articles.  Read more…

Guerrilla Marketing digg, Guerrilla Marketing, social networking, website