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Posts Tagged ‘web design’

Web Sales and E-Commerce 101

February 9th, 2009

Besides a website being a necessity for PR, marketing, credibility and communications, it can also bring in revenue and drive sales. If your business sells a product (or many products), or a service that can be packaged as a product, consider having a storefront on your website. This will allow you to take orders 24/7 from anywhere in the world (you can always limit sales to “domestic” or “local,” but the capability for global sales is there). Additionally, there are options to seamlessly accept orders on your own website, or inexpensively process them on a third party site.

In order to make a sale, companies used to have to sendout an expensive catalog, personally contact potential clients, or wholesale their product to a retailer if they did not have their own store.  Today, it is possible to make a sale without a per-customer cost (time or money) or applying a huge wholesale discount.  The miracle of the Internet allows Read more…

E-Commerce, Web Site Design , , , ,

The 8 Most Effective SEO Techniques. Period.

January 27th, 2009

If you never try any other SEO methods, at LEAST put these to use.

Most of us don’t have the time to implement every Search Engine Optimization technique we come across, and that is where this list comes in.  These are the most effective SEO methods for todays search engine algorithms.   Implementing these SEO techniques alone will do wonders for your website - you’ll wonder why you didn’t do them sooner.

1. Put your keywords in your <title> tag. Make sure each page has a relevent and unique title, emphasizing the keywords that are on that page.  The title is what Read more…

Search Engine Optimization , , , , ,

Website Marketing SEO Rap

January 9th, 2009

Yes, I know, how could anyone possibly make Search Engine Optimization and Marketing interesting to the average Joe? Why, rap the information, of course. Check it out.

http://www.webaddict.co.za/2008/02/13/seo-sem-basics-rap-video-youtube/


Tony Kau is co-founder of Portland web design and Internet marketing company Vanivo.  For service inquiries, you can contact him directly at tony -at- vanivo.com.

Search Engine Optimization , , , ,

Websites - Why You NEED One…

December 8th, 2008

Having a website for your business is not an option - it is a necessity.Everyone knows that having a sharp website is good for business, but most people don’t really know why. In this article I’ll offer several reasons why they are vital to reaching your potential.

 1) Credibility. Today, everything is online, and to even keep up in your industry, you need a website. When a customer types your name into their favorite search engine, they expect your professional website to come up. If that’s not the case, they second guess doing business with you. Read more…

Computers & Technology, Guerrilla Marketing, Web Marketing , , , ,

Riding the Recession - How To Come Out on Top (part 2)

December 7th, 2008

Promoting your business during tough times is easier than you think. In my last post, I addressed a few case studies and principles of businesses that came out of tough times ahead of their competition by continuing and even increasing their advertising exposure. Today, I’m going to give you some specific examples of how you can apply this to your own business.

A recession is a perfect time to consolidate, refocus and become more efficient across all aspects of your business. Running leaner is a necessity for survival, but that doesn’t specifically mean budget cuts, it means finding out what’s working and what isn’t, dropping what isn’t working and pursuing what is.

1. Survey your customers.

Find out how your customers Read more…

General Marketing, Guerrilla Marketing, Search Engine Optimization, Web Marketing , , , , , ,