As a relatively new blog, I’m always looking for ways to bring in legitimate traffic and reward contributors for thought-out comments. Now, the opportunity is built in to this blog. I’ll describe how the nofollow process works in my next post…
I had been tossing around the idea for a while, considering the downside of losing my stellar pagerank - this blog is currently not ranked :). I read up on the topic and decided to join the growing community of ‘dofollowers.’ There are quite a few reasons, many of which are Read more…
Guerrilla Marketing, Search Engine Optimization, Web Marketing
blog, comments, dofollow, internet marketing, link building, seo, website
There’s just so much good stuff in this book, I might have to turn this into a multi-part series. Chapter 4, “Direct Response Marketing” (from Guerrilla Marketing on the Internet by Jay Conrad Levinson) really got me thinking about how many sites I’ve come across that don’t do anything for the business. In very few cases, having the simplest of ‘brochure websites’ (strictly informational and usually for credibility purposes) may be appropriate, but there are so many opportunities to get your web site to do more for your business.
The easiest thing any website can do is collect your visitor’s contact information. This can be used as a targeted list for your marketing offers (as long as you have their permission of course). There are many things you can offer your visitors in exchange for their contact info (specifically, e-mail address):
- Free “White-Paper,” E-Book, or How-to-Article (ex: see our web design landing page offer - 9 Tips for Better Web Marketing)
Read more…
E-Commerce, Guerrilla Marketing, Web Marketing
call to action, customers, E-Commerce, Guerrilla Marketing, internet marketing, sales, web design, website
I’ve recently been browsing Jay Conrad Levinson’s latest book: Guerrilla Marketing on the Internet, and have come across quite a few gems that got me thinking. This article is a brain dump for a few of my thoughts while reading the book.
For those unfamiliar with the term ‘Guerrilla Marketing,’ Wikipedia explains, “is an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget.” These aren’t just strategies, they’re principles to live by.
1. Embrace Web 2.0 and Social Media
There is the old Internet and the new Internet. The old Internet was a one-way flow of information where a company, entity, or individual would put their content on a website. Visitors would view the content, and go on their merry way. The new Internet takes a collaborative, visitor-centric approach where the community creates the content and everyone benefits. Here are a few examples: Read more…
Guerrilla Marketing, Web Site Design
Guerrilla Marketing, startup, web design, website
Besides a website being a necessity for PR, marketing, credibility and communications, it can also bring in revenue and drive sales. If your business sells a product (or many products), or a service that can be packaged as a product, consider having a storefront on your website. This will allow you to take orders 24/7 from anywhere in the world (you can always limit sales to “domestic” or “local,” but the capability for global sales is there). Additionally, there are options to seamlessly accept orders on your own website, or inexpensively process them on a third party site.
In order to make a sale, companies used to have to sendout an expensive catalog, personally contact potential clients, or wholesale their product to a retailer if they did not have their own store. Today, it is possible to make a sale without a per-customer cost (time or money) or applying a huge wholesale discount. The miracle of the Internet allows Read more…
E-Commerce, Web Site Design
E-Commerce, marketing, sales, web design, website
If you never try any other SEO methods, at LEAST put these to use.
Most of us don’t have the time to implement every Search Engine Optimization technique we come across, and that is where this list comes in. These are the most effective SEO methods for todays search engine algorithms. Implementing these SEO techniques alone will do wonders for your website - you’ll wonder why you didn’t do them sooner.
1. Put your keywords in your <title> tag. Make sure each page has a relevent and unique title, emphasizing the keywords that are on that page. The title is what Read more…
Search Engine Optimization
internet marketing, keywords, Search Engine Optimization, seo, web design, website